Client: Samsung Galaxy
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Production: Hypebeast
Executive Producer: Elana Staroselsky
Director: Sam Sulam
DP: Ryan Takashi
Production Design: Perry Mateson
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Post-Production: Remedy

When we were approached by our friends at Hypebeast to find a compelling way to communicate the unique duo behind KidSuper and how their relationship and personalities cross over with the new Samsung Galaxy Z Flip3 and Galaxy Z Fold3 designs, we were thrilled!

Coming off his recent LVMH win Colm Dillane is the creative force behind the emerging fashion brand KidSuper. From his paintings, to his dolls and clothes, Colm sees the world around him in a very unique way and brings that to all of his creations at KidSuper. By his side is Adham Foda, a close friend and creative technologist who brings their imaginative creations into the digital world. The two of them have a unique balance that makes the KidSuper brand a big success and we were tasked with using that dynamic as a way to illustrate the versatility and creative freedom the new line of Samsung phones provide.

By leaning into every bit of relevant photos and videos we could find on the internet and social feeds, along with the vignettes filmed in and around Brooklyn, we dove into the edit to tell the KidSuper story in a unique and creative way to highlight both KidSuper and the launch of the two new Samsung products. Ultimately this got turned into two long form videos featuring each of them as well as a ton of cut-downs and alternate edits and the campaign has gone on to win awards around the world. We couldn’t be more proud to have worked with such a great team and had a great time doing it!