Credits

Client: South State Bank
Agency: Capstrat
Production Company: Remedy
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Director/DP: Josh Sliffe
Producer: Austin Simmons, Heather Haley
Gaffer: Brian DeContreras
Grip: Logan Bennett
Production Coordinator: Olivia Martin
Hair/Makeup: Carla White
PA: Robin Simmons
Photography: Cole Gorman
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Post Production: Remedy
 

Remedy partnered with South State Bank for their "Just Right" campaign. Photography and Video crews worked in tandem to capture scenes from across 6 locations.

A small grocery store, a pet store, a studio loft, a coffee shop, a home, and a camper all telling the story of how South State appeals to their customers by providing them the service of a small bank paired with the features of a big bank. After we worked alongside agency and client to come up with the best examples to show someone being selective, unique, or making a Goldilocks "just right" choice, we went to work on finding locations and talent to illustrate them. The client preferred it be filmed near one of their larger locations, so Greenville, SC was where we'd be working from.  

In addition to the video production, photography is something we often provide for our clients as well. Once lights are set, video steps in and gets what they need. Once video's wrapped, photography steps in. It's gives the client a lot of bang for their buck for both to be happening at the same time. And since it's generally the same crew, there's no stepping on toes or holding up the schedule throughout the day!

We're happy to have given the client a lot of really great photos as well as the 30 second commercial from across nearly 10 locations, giving the campaign a lot of visual scope. The commercial plays regionally and the images were used across print, web, and social media marketing.