We had the pleasure of working with the Greater Raleigh Convention and Visitors Bureau to create a series of content for their 2015 campaign, Rooted in Raleigh.
The entire concept focused around a few people in the city, who, despite their many different backgrounds and professions, were all united by their love of the city and an excitement for visitors to experience the place for themselves. By telling the story of Raleigh, N.C., through these individual perspectives, we were able to give visitors a unique look into the culture and personality of the city.
A special thanks to Sally Edwards, Holly Aiken, Linda Dallas, Ashley Christensen, Joel Graybeal, and William Lewis for making these pieces come to life.